![]() Moreover, participants’ SCRs to losses relative to gains predicted the proportion of gambling decisions in the neutral image trials but not in the sexual image trials. Physiologically, participants had smaller arousal differences, measured in micro-siemen per dollar, between losses and gains in the sexual rather than in the neutral image trials. Behaviorally, the proportion of gambling decisions did not differ between the sexual and neutral image trials. Thirty-four men made gambling decisions while their physiological arousal, measured by skin conductance responses (SCRs), was recorded. In each trial, either a sexual or neutral image was presented in a picture categorization task before a gambling task. This study examines the impact of sexual stimuli on financial decision-making under risk. ![]() The impact of sexual stimuli on human decision-making, however, has rarely been investigated. Erotic imagery is one highly salient emotional signal that exists everywhere in daily life.
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